40+ Female Travel Statistics (2022!)

Bradley Williams
Written By:
Bradley Williams
Last Updated:
November 22, 2022
Here are some female travel statistics compiled from multiple leading sources. How much do female travellers spend? What are the top destinations visited?
Female Travel Statistics

Female travel is not only increasing in popularity, but it is also becoming the driving force for growth in the travel and tourism sector worldwide.

As more women join in the phenomenon of seeing the entire world, the number of female clientele and solo travellers have only risen.

Did you know that more than 60 thousand women travelled alone between 2018 and 2019 alone? 

Or that the number of pins for ‘solo female travel’ on Pinterest have seen a dramatic increase of 350%?

Research also says that females make 80% of all travel-related decisions when planning and booking trips.

And with over $15 trillion of spending power, women are known to spend more than men when they are travelling.

Today, we have compiled some of the most interesting and essential statistics related to female travel. 

From the popularity of solo travel and general demographics, to what inspires women to travel and the top destinations.

Sources: I have written the source after each stat, but you can scroll down to the bottom of this post for a full list of the sources and articles that have been used in this roundup.

Note: Some posts may contain affiliate links. Read more here
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Common questions about female travel

What gender travels the most?

64% of travellers worldwide are female, while only 36% are male.

male vs female travelers

How common is solo travel?

73% of travel agents agree that women are more likely to travel solo than men. Over 60,000 women have travelled alone between 2018 and 2019.

What is the average income of female travellers?

Women has a spending power of $15 trillion. Plus, 54% of well-to-do travellers who make more than $250,000 are female.

How much do women spend on travel?

The average women spend more when travelling than men, with 15% spending over £200 per day.

Female travel statistics key stats

  • In 2017, Google searches for ‘solo female travel’ also rose by 52% compared to the previous year
  • Female travellers make four-fifths of all travel decisions
  • More than half of well-to-do travellers (54%) who make more than $250,000 are female
  • The majority of women travellers are in the 25 to 39 age bracket. This makes up 46% of all women travellers
  • Female shoppers spend an average $295 per year on outdoor equipment
  • Women usually spend more when travelling than men, with 15% spending over £200 per day. Only 5% of men agreed with this statement
  • Pinterest has seen a massive growth of 350% in women users pinning articles related to ‘solo female travel’
  • Three in four travellers taking cultural, natural, and adventure trips are women
  • The top 5 safest countries in the world are Iceland, New Zealand, Denmark, Portugal, and Slovenia
  • The best destination for solo women travellers would be Japan

Solo female travellers

How popular is solo female travel these days?

1. Solo traveller bookings rose by 42% between 2015 and 2017.

[HostelWorldGroup]

In the past few years, the interest in solo travel has only risen. Online bookings increased by 42% in 2017 compared to the two previous years.

2. This consisted of a 45% increase among solo female bookings, in comparison to just 40% in male bookings.

[HostelWorldGroup]

More portion of this increase came from solo female travellers than men.

3. Women are generally more likely to travel solo than men, as 73% of travel agents have reported.

[Gutsy Traveler]

According to almost three-fourth of travel agents, women are more likely to go on a solo trip than men.

4. Over 60,000 women have travelled alone between 2018 and 2019.

[O.A.T.]

In fact, more than 60 thousand women went on a solo trip between 2018 and 2019 alone. A solo trip comes in many forms, including travelling in an RV and backpacking.

5. 47% of travellers at O.A.T. are signed up as solo. Plus, 85% of this figure are women.

[O.A.T.]

6. In 2017, Google searches for ‘solo female travel’ also rose by 52% compared to the previous year. 

[TrekkSoft]

The interest in solo female travel had dramatically increased in 2017 when searches for ‘solo female travel’ grew by 52%.

7. In 2016 alone, 68% of female travellers had taken a trip alone.

[CNTraveler]

solo female travelers

8. The demographics of SoloTraveler, an online community for solo travellers, are 55% women and 45% men.

[SoloTraveler]

Female solo travel is becoming so popular that more than half of the readership of an online solo travel community are women.

Female travel demographic

What is the average female traveller like?

9. Experts conclude that female travellers are causing the explosive growth in the industry as they make four-fifths of all decisions.

[Forbes]

Women have been a major driver of growth in the travel and tourism industry as they make 80% of all travel decisions, whether for solo female travellers or those travelling with partners, friends, and family.

10. Only about 11% of female business travellers own a business, while 15% of male business travellers are business owners.

[TravelDailyNews]

This shows that there is still a gender discrepancy in the professional or business world.

11. More than half of well-to-do travellers (54%) who make more than $250,000 are female.

[Condor Ferries]

Women with an income of over $250,000 are more likely to go travelling than men who make the same amount.

12. The average age for a female traveller in the UK is 57 years old.

[Condor Ferries]

13. The majority of women travellers are in the 25 to 39 age bracket. This makes up 46% of all women travellers.

[Condor Ferries]

The most popular age for a female to be travelling is between 25 and 39 years old.

Female travel spending statistics

How much do female travellers spend?

14. Women have an astounding spending power of $15 trillion.

[Gutsy Traveler]

This means that women collectively have $15 trillion in their pocket to spend, which can be a significant driver in the travel sector.

15. Outdoor Industry Association finds that female shoppers spend an average $295 per year on outdoor equipment.

[Gutsy Traveler]

16. From the 67 million women who would have made travel decisions in 2018, they had a potential of spending $19 trillion.

[GirlPowerMarketing]

17. The International Currency Exchange (ICE) said that women usually spend more when travelling than men. 15% of the female respondents claimed they spend over £200 per day. Meanwhile, only 5% of men agreed with this statement.

[Bustle]

The trend is that women usually spend more than men when travelling.

female travellers daily spending

Social media & technology among female travellers

How do female travellers use social media?

18. It’s more common for women to share about their travels on social media than men. In the UK, the statistics is 69.3% for women and just 62% for men.

[TravelDailyNews]

More women turn to social media when travelling to share their experience, while fewer men do so. The action often includes taking travel photos.

social media sharing

19. Pinterest has seen a massive growth of 350% in women users pinning articles related to ‘solo female travel’.

[IGN24]

A huge inspiration source for travellers everywhere, Pinterest saw a surge of 350% in the number of pins for ‘solo female travel’ articles, especially by women users.

20. Meanwhile, the search for ‘solo travel’ on Pinterest in general had increased by 600% in 2018.

[Condor Ferries]

21. 70.3% of millennial travellers use mobile apps to book their transport, while only 57.9% of Generation X does so.

[TravelDailyNews]

This shows that millennials tend to incorporate technology more into their lives, including when travelling.

22. At 43%, an ICE research found that women are more likely to research more before their trip. Only 38% of men plan ahead during their travels.

[Bustle]

5% more women plan their trip through extensive and detailed research than men.

23. For 58% of women, using social media helps them feel safe when travelling.

[Condor Ferries]

Social media can be a massive help in making women feel safer and more secure when they are on a trip alone.

24. 3 in 4 women refer to social media for food and activity recommendations.

[Condor Ferries]

Nowadays, getting top-notch recommendations for food and activity ideas is as easy as opening social media. In fact, 3 in 4 women do exactly just this.

25. 62% of women stay in touch with friends and family at home through social media.

[Condor Ferries]

More than 3 in 5 women also use social media to keep in touch with loved ones back home when they are travelling.

Female travel inspiration

What inspires female travellers?

26. In general, 87% of female respondents in a survey claim that they go to destinations for the beautiful scenery, while only 72% of men do so.

[Gutsy Traveler]

87% of women are more likely to visit a travel destination for the scenery compared to only 72% of men.

27. Three in four travellers taking cultural, natural, and adventure trips are women.

[Gutsy Traveler]

75% of people going on cultural, adventure, and nature trips are female.

28. 15% of women go on a trip for adventure.

[Gutsy Traveler]

29. 13% of women enjoy going on cruises.

[Gutsy Traveler]

30. The main concern among solo female travellers is safety.

[TrekkSoft]

As a woman who is travelling alone, safety can be a crucial factor to plan and prepare for.

31. From 6,000 Europeans in a travel survey, just 38.1% of people who travel for business were female.

[TravelDailyNews]

Again, this statistic shows that there is still a disparity between male and female in business.

32. In 2015, quitting day jobs and travelling the world became a trend among women.

[MappingMegan]

2015 was when the trend to travel and quit jobs became popular for women.

Travel destinations for women

What are the most popular destinations for female travellers?

33. According to the Global Peace Index 2021, Iceland remains the most peaceful country in the world as it maintains this reputation since 2008.

[Global Peace Index]

The most peaceful country in the world according to the Global Peace Index is Iceland, which has managed to retain this top spot for 13 years. This makes it a very safe place to travel to.

Global Peace Index 2021

34. The top 5 safest countries in the world also include New Zealand, Denmark, Portugal, and Slovenia.

[Global Peace Index]

After Iceland, the world's safest countries are New Zealand, Denmark, Portugal, and Slovenia.

35. 8 of the top 10 countries on this list are located in Europe.

[Global Peace Index]

Meanwhile, an overwhelming majority of the countries on the top 10 of the GPI ranking are located in Europe.

36. On the other side of this index, Afghanistan is 2021’s least peaceful country, with Yemen, Syria, South Sudan, and Iraq following behind.

[Global Peace Index]

In terms of the least peaceful countries in the world, there are Afghanistan, Yemen, Syria, South Sudan, and Iraq in this order.

37. When talking about the best destination for solo women travellers, the number one country would be Japan.

[AmpersandTravel]

Not only is Japan an incredibly diverse paradise when it comes to culture and natural vistas, it also flaunts an incredibly low crime rate.

38. The next most recommended destinations are France, Spain, the United States, Indonesia, Italy, Australia.

[AmpersandTravel]

The ranking had been made by considering factors such as safety, culture and natural scenery.

39. The most popular destinations for solo female American travellers are Cuba, Macedonia and Guatemala.

Favorite destinations for solo female travellers from the U.S. include Cuba, Macedonia and Guatemala, all thanks to their rich cultures. Meanwhile the, UAE and Luxembourg round up the top 5 list.

[HostelWorldGroup]

Female vs male travellers

Which gender travels more?

40. 64% of worldwide travellers are female, while the other 36% are male.

[RV and Playa]

male vs female travelers

41. 63% of US travellers are female, whereas only 37% of US travellers are male.

[RV and Playa]

Recap

As time goes on, it is guaranteed that there will only be more women than ever on the road. Female travel will continue to grow in terms of its popularity and normality.

Even recently, there has been a surge in solo female travel and travel among women in general. We’ve seen how women are more likely to use social media, whether to share their experiences, stay in touch with home, or feel safer.

It used to be rare and extremely dangerous for female travellers to roam new places alone, but now solo female travelling has become widespread. Soon, it will not only become very common, but also a normalized trend.

We have tried to cover many different aspects of female travel in this post. So, we hope this roundup could help you understand more about female travel!

Check out our other statistic guides!

Sources:

Disclaimer: Fully research your destination prior to travel, or any products prior to purchase. We can accept no responsibility for anything you experience as a result of the information found on this website. Some posts may contain affiliate links, which means we receive a small commission for some purchases, at no additional expense to you. Read more here
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