Female travel is not only increasing in popularity, but it is also becoming the driving force for growth in the travel and tourism sector worldwide.
As more women join in the phenomenon of seeing the entire world, the number of female clientele and solo travellers have only risen.
Did you know that more than 60 thousand women travelled alone between 2018 and 2019?
Or that the number of pins for ‘solo female travel’ on Pinterest have seen a dramatic increase of 350%?
Research also says that females make 80% of all travel-related decisions when planning and booking trips.
And with over $15 trillion of spending power, women are known to spend more than men when they are travelling.
Today, we have compiled some of the most interesting and essential statistics related to female travel.
From the popularity of solo travel and general demographics, to what inspires women to travel and the top travel destinations.
Sources: I have written the source after each stat, but you can scroll down to the bottom of this post for a full list of the sources and articles that have been used in this roundup.
64% of travellers worldwide are female, while only 36% are male.
73% of travel agents agree that women are more likely to travel solo than men. Over 60,000 women have travelled alone between 2018 and 2019.
Women has a spending power of $15 trillion. Plus, 54% of well-to-do travellers who make more than $250,000 are female.
The average women spend more when travelling than men, with 15% spending over £200 per day.
How popular is solo female travel these days?
[HostelWorldGroup]
In the past few years, the interest in solo travel has only risen. Online bookings increased by 42% in 2017 compared to the two previous years.
[HostelWorldGroup]
More portion of this increase came from solo female travellers than men.
[Gutsy Traveler]
According to almost three-fourth of travel agents, women are more likely to go on a solo trip than men.
In fact, 26% of millennial women have travelled alone.
[O.A.T.]
In fact, more than 60 thousand women went on a solo trip between 2018 and 2019 alone. A solo trip comes in many forms, including travelling in an RV and backpacking.
[O.A.T.]
[Google Trends]
The interest in solo female travel had dramatically increased over the last 13 years, with searches for ‘solo female travel’ multiplying by more than 11x.
[CNTraveler]
[SoloTraveler]
Female solo travel is becoming so popular that more than half of the readership of an online solo travel community are women.
What is the average female traveller like?
[Forbes]
Women have been a major driver of growth in the travel and tourism industry as they make 80% of all travel decisions, whether for solo female travellers or those travelling with partners, friends, and family.
[TravelDailyNews]
This shows that there is still a gender discrepancy in the professional or business world.
[Condor Ferries]
Women with an income of over $250,000 are more likely to go travelling than men who make the same amount.
[Condor Ferries]
The average UK female traveller is 57 years old.
[Condor Ferries]
The most popular age for a female to be travelling is between 25 and 39 years old.
How much do female travellers spend?
[Gutsy Traveler]
This means that women collectively have $15 trillion in their pocket to spend, which can be a significant driver in the travel sector.
[Gutsy Traveler]
[GirlPowerMarketing]
[Bustle]
The trend is that women usually spend more than men when travelling.
How do female travellers use social media?
[TravelDailyNews]
More women turn to social media when travelling to share their experience, while fewer men do so. The action often includes taking travel photos.
[IGN24]
A huge inspiration source for travellers everywhere, Pinterest saw a surge of 350% in the number of pins for ‘solo female travel’ articles, especially by women users.
[Condor Ferries]
[TravelDailyNews]
This shows that millennials tend to incorporate technology more into their lives, including when travelling.
[Bustle]
5% more women plan their trip through extensive and detailed research than men.
[Condor Ferries]
Social media can be a massive help in making women feel safer and more secure when they are on a trip alone.
[Condor Ferries]
Nowadays, getting top-notch recommendations for food and activity ideas is as easy as opening social media. In fact, 3 in 4 women do exactly just this.
[Condor Ferries]
More than 3 in 5 women also use social media to keep in touch with loved ones back home when they are travelling.
What inspires female travellers?
[Gutsy Traveler]
87% of women are more likely to visit a travel destination for the scenery compared to only 72% of men.
[Gutsy Traveler]
75% of people going on cultural, adventure, and nature trips are female.
[Gutsy Traveler]
[Gutsy Traveler]
[TrekkSoft]
As a woman who is travelling alone, safety can be a crucial factor to plan and prepare for.
[TravelDailyNews]
Only 38.1% of European business travelers are female.
Again, this statistic shows that there is still a disparity between male and female in business travel.
[MappingMegan]
2015 was when the trend to travel and quit jobs became popular for women.
What are the most popular destinations for female travellers?
[Global Peace Index]
The most peaceful country in the world according to the Global Peace Index is Iceland, which has managed to retain this top spot for 13 years. This makes it a very safe place to travel to.
[Global Peace Index]
In 2023, Ireland sits as the world’s third most peaceful country.
[Global Peace Index]
Meanwhile, an overwhelming majority of the countries on the top 10 of the GPI ranking are located in Europe.
[Global Peace Index]
In terms of the least peaceful countries in the world, there are Afghanistan, Yemen, Syria, South Sudan, Democratic Republic of the Congo, and Russia in this order.
[AmpersandTravel]
Not only is Japan an incredibly diverse paradise when it comes to culture and natural vistas, it also flaunts an incredibly low crime rate.
[AmpersandTravel]
The second best country for solo female travel is France. The ranking had been made by considering factors such as safety, culture and natural scenery.
Favorite destinations for solo female travellers from the U.S. include Cuba, Macedonia and Guatemala, all thanks to their rich cultures. Meanwhile the, UAE and Luxembourg round up the top 5 list.
[HostelWorldGroup]
Which gender travels more?
[RV and Playa]
[RV and Playa]
63% of travellers from the United States are female.
[GLS Research]
50% of visitors in Las Vegas in 2021 were female.
[Skift]
The percentage for women travelling solo with Flight Centre in South Africa was even higher than for men. The average age was 52.
[Skift]
[Skift]
This shows a growing trend in married woman going on vacations alone.
[Skift]
As time goes on, it is guaranteed that there will only be more women than ever on the road. Female travel will continue to grow in terms of its popularity and normality.
Even recently, there has been a surge in solo female travel and travel among women in general. We’ve seen how women are more likely to use social media, whether to share their experiences, stay in touch with home, or feel safer.
It used to be rare and extremely dangerous for female travellers to roam new places alone, but now solo female travelling has become widespread. Soon, it will not only become very common, but also a normalized trend.
We have tried to cover many different aspects of female travel in this post. So, we hope this roundup could help you understand more about female travel!
Check out our other statistic guides!
Sources:
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